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Manager Method

Helps TrueLook reduce leadership gaps and accelerate readiness in a lean, high-growth environment

Manager Method

Helps TrueLook reduce leadership gaps and accelerate readiness in a lean, high-growth environment

Reduced leadership gaps by training future managers before roles opened up

Stronger one-on-one coaching culture

Scalable development for technical managers

About TrueLook

TrueLook provides construction professionals with jobsite visibility solutions through livestreaming, time-lapse, and AI-enabled security cameras. Their intuitive software platform supports documentation, asset protection, and stakeholder engagement across thousands of jobsites in North America.

As TrueLook scales, it’s investing in the internal systems — and people — that make sustainable growth possible.

Avoiding leadership gaps without overbuilding the org

In a high-growth environment, roles evolve quickly. TrueLook was seeing a common startup trap: employees were being asked to manage teams without proper preparation, leading to inconsistency, burnout, or a lack of confidence.

Manager Method helped TrueLook get ahead of the curve by preparing future leaders before new roles even opened. By expanding Manager 101 access beyond existing people managers, they built a ready-now leadership bench without the cost or complexity of formal rotational programs.

“It’s not just our managers — we’ve started enrolling high-potential employees too. That way, when a role opens up, they’re ready.”

— Amy Williamson
HR Leader at TrueLook

Manager Method helped TrueLook get ahead of the curve by preparing future leaders before new roles even opened. By expanding Manager 101 access beyond existing people managers, they built a ready-now leadership bench without the cost or complexity of formal rotational programs.

“It’s not just our managers — we’ve started enrolling high-potential employees too. That way, when a role opens up, they’re ready.”

— Amy Williamson
HR Leader at TrueLook

Saving time, driving alignment, and boosting retention

Manager 101 created a shared language across teams for performance, development, and accountability. 

Managers now reference the frameworks in monthly manager syncs, reinforcing key practices and reducing the time HR spends resolving misalignment.

The approach has also helped reduce post-training drop-off. By layering in follow-up conversations and peer accountability, TrueLook is seeing more consistent application of what managers learn.

At a time when many peers are struggling to hold on to top talent, TrueLook’s investment in manager development has also played a role in boosting internal mobility and improving retention, especially among high-potential employees who want to grow.

What’s next:
Extending the leadership flywheel

TrueLook is now exploring Manager Method’s Employee Success solution to support early- and mid-career employees, building an end-to-end system for scalable development. By pairing foundational training with toolkits, cohort engagement, and reinforcement strategies, TrueLook is turning leadership into a repeatable advantage, not just a reactive necessity.

By pairing foundational training with toolkits, cohort engagement, and reinforcement strategies, TrueLook is turning leadership into a repeatable advantage, not just a reactive necessity.

“Manager Method helps us scale leadership without adding complexity. It’s simple, high-impact, and meets people where they are.”

— Amy Williamson
HR Leader at TrueLook

Photography by Katya Vilchyk and Lola Scott
Website Design by Dianne Empeynado